Simon Gauthier
Fractional Commercial Director.
Sales & Marketing

Tomorrow's revenue is built today.

Sales that grow because the team is better aligned and structured, marketing that attracts the right clients instead of being a cost you question, a business moving concretely toward its vision. That's what I build for my clients.

Portrait of Simon Gauthier
The Problem

Which projects would you launch if you had the team and the time to do it?

Every leader has a list of projects on hold:

  • Structure the sales function and align it with marketing;
  • Build or professionalize the marketing function;
  • Rethink the business model and growth plan;
  • Launch a new offer, attack a new market;
  • Prepare a succession or business transfer.

Sometimes the project is clear and it's time and resources that are missing. At other times, ideas are plentiful and the challenge lies more in prioritization and alignment.

Either way, every month of delay carries a cost that ripples through your results, your employees' engagement, and your competitive advantages.

That's exactly where I come in.

What I put in place with you

I help SMB leaders increase their revenue and margins. To do so, I mainly use the following three levers, depending on what your situation calls for:

01

Business strategy

A business moving toward your vision, not at the mercy of daily fires.

  • We set your goals and sort the opportunities: your resources go where they pay off most.
  • A business model revisited so growth generates margin.
  • A growth and go-to-market plan that turns your vision into dated actions, and that I execute with you.
02

Sales

Selling better to markets and targets that motivate and that are aligned with your goals and your vision.

  • Targets, a sales process and a pipeline. The plan of attack is clear, so are the actions and what we measure.
  • Systems, tools and ways of working that raise your teams' productivity and their results.
  • Your current clients developed to their full value. New markets attacked methodically.
03

Marketing

Marketing aligned with sales, that fills the pipeline and attracts your targets instead of being a cost you question.

  • Positioning and sales tools that set you apart, so you stop competing on price.
  • Acquisition and conversion measured in business opportunities.
  • A plan with a budget and quantified targets.
About

Nearly 20 Years Across Very Different Worlds.

Ad agency, school sports, software development, innovation consulting, business intelligence, philanthropic program development.

One common thread: working closely with leaders and seeing projects through to the end.

From prioritization to execution. I deliver the result, not a plan.

A few examples

Building the sales function

+110% revenue in 12 months

Partner & Director of Business Development
Tech startup

Spin-off and new brand

New business strategy, positioning and brand identity

Director of Growth & Customer Success
Software firm

3-year strategic plan

Plan delivered and equipped for execution

Consultant
Retail & software firm

Building a marketing department

Tools, processes and hiring put in place

Director of Growth & Customer Success
Professional services

AI assistant

Systematized follow-up and communication processes

Consultant
NHL player agent

Company acquisition and integration

From 10 to 27 employees in a few months

Partner & Director of Business Development
Tech startup

More details on my LinkedIn profile.

How I Work

Two Ways to Work Together.

Depending on the mandate and your needs, I lead the sales and marketing function, or I steer a specific initiative: rethinking the business model, creating a new commercial offer, structuring the synergy between marketing and sales, attacking a new market.

FORMAT 01

Project-Based Consulting

A defined mandate, a deliverable, a deadline. To execute a specific project that isn't moving.

FORMAT 02

Fractional Leadership

A part-time leadership role, embedded in your team. The right person, without the cost of a full-time hire.

My Approach, in Four Steps

Step 1 of 4

A first conversation, no strings attached. Together we look at what's stuck and what truly deserves your attention.

Why Work With Me

Three Levers, One Mind

Strategy, sales, marketing: I see the connections and act on them together. No silos, no plan left to gather dust.

An Experienced Leader

With respect and emotional intelligence, I rally your teams toward your goals.

Concrete Solutions, No Excuses

I deliver value, test fast, and make progress with your teams. No excuses.

What People Remember About Me

People describe me as someone who grasps the stakes quickly, makes calls with sound business judgment, and rallies teams along the way. And above all: someone who sees initiatives through to the end.

Business Strategy Sales & Business Development Marketing Strategy Commercialization Applied AI

Which project has been waiting its turn for too long?

If the answer is obvious, all you're missing is execution. If it isn't, that's exactly where we start. Let's talk.