01
Business strategy
Together we clarify where to create the most value, and in what order, then I turn it into a plan and execute it with you. From priorities to results, not a document that sits on a shelf.
Consulting · Fractional Leadership
Your Growth Projects, Finally Done.
I help leaders execute the strategic projects that stall, so their business can grow without relying on them alone.
The Problem
Which projects would you launch if you had the team and the time to do it?
Every leader has a list of projects on hold:
- Building the sales and marketing function;
- Strategic planning and execution;
- Developing and launching new products and services;
- Acquisitions, strategic partnerships, geographic expansion;
- Pragmatic integration of AI into operations;
- Succession and business transfer.
Sometimes the project is clear, and it's the time and the hands that are missing. Sometimes there are plenty of ideas, and it's the sorting that's missing: which ones will create the most value, in what order, with what resources.
Either way, every month of delay has a cost: a competitor pulling ahead, an opportunity going cold, a team burning out under pressure.
That's exactly where I come in.
What I put in place with you
02
Strategic marketing
Positioning, offer, go-to-market: I sharpen your message and roll out what attracts and converts the right clients. Marketing that serves growth.
03
Sales and business development
I structure how you sell and tighten the synergy with your marketing. We grow the lifetime value of your current clients and open new markets: sales process, CRM, exports, prospecting. You move from selling “by feel” to a machine that runs.
04
Pragmatic AI
I bring AI in where it makes a real difference: saving time, generating leads, speeding up marketing and sales execution. Concrete and profitable, so it becomes a lever you and your team can count on.
About
Nearly 20 Years Across Very Different Worlds.
Ad agency, school sports, software development, innovation consulting, business intelligence, philanthropic program development.
One common thread: working closely with leaders and seeing projects through to the end.
From prioritization to execution. I deliver the result, not a plan.
Building the sales function
+110%
Revenue Growth in 12 Months
Optimized the sales process and systematized service proposals.
Partner & Director of Business Development
Software development agency (Arcbees)
Building the marketing function
Marketing
Created a Marketing Department
Aligned sales and marketing, and refined the service offering and its go-to-market.
Director of Growth & Customer Success
Business intelligence (BI) firm (Syntell)
Go-to-market for a service offering
Kara
New Brand Identity and Business Strategy for the Spin-Off
Rethought the business model of two entities and led the creation of a new brand.
Director of Growth & Customer Success
Business intelligence (BI) firm (Syntell)
Pragmatic AI integration into operations
NHL
Built an AI Assistant
Integrated Claude and systematized processes.
Consultant
Hockey player agent
Strategic planning
3 Years
Designed, Facilitated and Structured a 3-Year Strategic Plan
Two-day session, workshop facilitation, and creation of tracking and execution tools.
Consultant
MTM Design & Surmesur
Company acquisition
10 to 27 Employees
Acquired and Integrated a Company
Identification, selection, negotiation and integration of an acquisition.
Partner & Director of Business Development
Software development agency (Arcbees)
How I Work
Two Ways to Work Together.
FORMAT 01
Project-Based Consulting
A defined mandate, a deliverable, a deadline. For a specific project that's stalled, when time or hands are missing.
FORMAT 02
Fractional Leadership
A part-time leadership role, embedded in your team. The right person, without the cost of a full-time hire.
My Approach, in Four Steps
Step 1 of 4
A first conversation, no strings attached. Together we look at what's stuck and what truly deserves your attention.
Why Work With Me
Versatility That Drives Growth
Sales, marketing, operations, strategy: I see the connections. No silos, one big-picture view that aligns it all.
An Experienced Leader
With respect and emotional intelligence, I rally your teams toward your goals.
Concrete Solutions, No Excuses
I deliver value, test fast, and make progress with your teams. No excuses.
What People Remember About Me
People describe me as someone who grasps the stakes quickly, makes calls with sound business judgment, and rallies teams along the way. And above all: someone who sees initiatives through to the end.
Business Strategy
Team Leadership
Marketing Strategy
Business Development
Marketing Creativity
Which project has been waiting its turn for too long?
If the answer is obvious, all you're missing is execution. If it isn't, that's exactly where we start. Let's talk.